Motivate Canada social media network

In order to allow participants to share their experiences with Motivate Canada’s programs, inspire other youth to participate and reach donors, the media and other stakeholders, I created a social media network for the organization. This network was supported by a team of communications volunteers, who wrote blog entries, tweeted about themes related to the organization’s work (for example, tweeting about what motivates them on #motivatemonday), and made video blog entries during conferences. This strategy allowed youth participants to feel ownership over Motivate Canada’s communications products and want to be the organization’s champions.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s