Motivate Canada social media network


In order to allow participants to share their experiences with Motivate Canada’s programs, inspire other youth to participate and reach donors, the media and other stakeholders, I created a social media network for the organization. This network was supported by a team of communications volunteers, who wrote blog entries, tweeted about themes related to the organization’s work (for example, tweeting about what motivates them on #motivatemonday), and made video blog entries during conferences. This strategy allowed youth participants to feel ownership over Motivate Canada’s communications products and want to be the organization’s champions.


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